Forget retail therapy – when the (in)famous January sales in London roll around, a relaxing shopping experience is the last thing on anyone’s mind. Instead, the allure is supplied by heavily, heavily discounted designer goodies (who wouldn’t want to score a Burberry trench for 70% off?). Whether you’re after clothes or homeware, accessories or a hot pair of heels, it’s time to sharpen those elbows and get stuck in. Whether it’s the glamour of the Harrods Sale, the stylish Lambs Conduit Street menswear or the elegant sophistication of Mount Street, Mayfair, these are the most sought-after sales in London.
1. The Harrods Sale
As London buses and TV adverts start telling us in November, there is only one sale – the Harrods Sale. It’s hardly an exaggeration to say that the grande dame of London retail, spangled at this time of year with brilliant fairy lights, is synonymous with January sales in London. Last year, guests who arrived bright and early on Boxing Day were entertained by jugglers and offered canapés, hot chocolate, and more – we can’t be certain how Harrods will top that performance this year, only that they certainly will.
This year’s pressie pile not quite as statuesque as you’d hoped? Follow the trail of yellow bags to Selfridges, which will be holding its famous sale across all six of its floors. While discounts soar up to 75%, those kinds of reductions might mean a few yellow swag bags of your own.
Within its famous Grade II-listed, Tudor Revival building, luxurious Liberty is a favourite of the fashion set. Browse (or perhaps, hurriedly pillage) the womenswear section on the first and second floors and menswear on the lower ground, before exploring the famous houseware collections on the fourth floor. With discounts up to 60%, there’s good reason to get frantic – just mind the breakables.
4. Fortnum & Mason
After nibbling the stilton, popping the bubbly, and devouring the truffles from one of Fortnum & Mason’s famous Christmas hampers, plan a post-Christmas return visit to take advantage of the department store’s generous discounts (which typically cap at 50% off). Fortnum & Mason may be one of the Queen’s preferred retailers, but even Her Maj will find bare shelves if she arrives more than a few days after the sale starts.